Social Media in Theory and Practice: What
Corporate Communicators
Should and Shouldn't be Doing
An overview of current social media tools, their uses and
potential pitfalls in communications.
Your presenters, Christine Halvorson of Halvorson New Media,
LLC and Martin Murray, Senior Corporate News Representative,
Public Service of New Hampshire, will provide an inside
look at how they have each successfully utilized some of
the most popular social media tools to effectively reach
out to their customers. Results of some relevant case studies
will also be shared.
Date: Tuesday, May 19, 2009
Time: 3:00 p.m. - 5:00 p.m.
Location: PSNH 780 North Commercial Street, Manchester,
NH
Directions: http://tinyurl.com/d7753e
Biographies:
Halvorson, along with Stonyfield Farm CEO Gary Hirshberg,
pioneered corporate blogging at Stonyfield in 2004. She
continues to work on Stonyfield's blogs while advising other
companies and organizations on the best uses of this "granddaddy"
of corporate social media. Her current clients include the
Portugal Trade and Tourism Office, Carlisle Wide Plank Flooring
and the New Hampshire Small Business Development Center,
among others. She provides social media consultation and
training to the clients of Louis Karno & Company Communications,
LLC in Concord and Website Publicity in Peterborough.
Martin Murray has served as PSNH's primary spokesperson
since 1996 and co-chairs the company's Web Working Group.
He established a PSNH Twitter account in early 2008 and
utilized it as a primary communication tool during the December
2008 ice storm
Cost: $35.00 PRSA members/ $45.00 non-members
RSVP: Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Fax: 603-742-6347
Email: dssmeg@c1mail.com
